Publishers realize increased revenue and fill rates, access to a wider variety of buyers in an auction format, and visibility into who is buying their inventory. Publishers use demand-side platforms to organize and automate each ad impression. What is RTB advertising? Real-time bidding (RTB) and programmatic buying are both methods https://spencerkaqes.imblogs.net/78219087/5-fatti-facile-circa-geotargeting-descritto