1

"The Speech That Shattered a Brand: Gerald Ratner's PR Catastrophe"

News Discuss 
This article delves into one of the most infamous moments in corporate history—Gerald Ratner’s 1991 speech that led to the dramatic downfall of his multi-million-pound jewelry empire. By casually mocking his own products, Ratner sparked a media firestorm and consumer backlash that wiped out brand credibility overnight. Discover how a single public remark became a textbook example of P... https://enterprisereviewmedia.com/how-gerald-ratner-changed-corporate-pr-forever/

Comments

    No HTML

    HTML is disabled


Who Upvoted this Story